Jeri Davis International

Case Study #1:   Poor Reputation & Low Census

Problem:    A recently acquired private, psychiatric hospital was suffering from poor reputation and low census.

Solution:  The first step was to conduct an intensive internal and external audit of their systems and marketing effectiveness. Based on the assessment, a plan for improvement was developed and implemented.

  Results     50% increase in census within 30 days
     - Trained sales staff and increased conversion rates from contact to close
     - Attracted new community leaders to become involved with the hospital
     - Opened up new target markets