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To be a market leader, your company needs a strong, distinctive brand -- especially in this time of growing Internet marketin. As Ries and Trout pointed out in their landmark book, Positioning: The Battle for Your Mind, whatever company has the top brand recognition usually has TWICE the business as the #2 player, who, in turn, has twice the business of the #3 player.
Advertising agencies know how to market externally; consulting firms know how to create internal organizational brand delivery. JDi is the rare exception: we can do both!! |
Consulting Services
Branding